Big Data: Does Size Matter?

Big Data: Does Size Matter?

Timandra Harkness

Bloomsbury Press

175 Fifth Avenue, Suite 315, New York, NY 10010

9781472920058 $27.00

Big Data: Does Size Matter? is expressly for readers of all

backgrounds--no advanced mathematical or computer science knowledge is

required to learn from this straight-talk introduction to what "big

data" really What is MDM? is, and what it means both for individual people and

society at large. Broadcaster and comedian Timandra Harkness reveals how

Big Data enables greater efficiency than ever before possible, from

predicting crimes to tailoring advertisements. But can big data grow so

large as to infringe on individual rights, or even undermine a

democratic society? "Many people have pointed to the hypocrisy of

governments who want us to acquiesce to mass surveillance while trying

to reduce their own accountability through Freedom of Information acts

and the like. If we are to be watched and eavesdropped upon by the

state, should we not by default be able to access data collected about

us, or about the activities of the authorities themselves?" A

thoughtful, reader-friendly assessment of an ongoing, revolutionary

change, Big Data: Does Size Matter? is highly recommended especially for

public and college library collections.

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